30 OCTOBER9.00 h ACCREDITATION
9.30 h INSTITUTIONAL WELCOME
9.45 h The Cultural Logic of the Immersive. José Luis de Vicente, cultural researcher and exhibition curator specialising in culture, art and technology.
The adjective “immersive” has become widespread in all manner of cultural events and synonymous with so-called innovation. But what do we mean when we talk about the immersive? What can we learn within the field of the cultural heritage sector?
10.45 h Building Immersive Worlds for Heritage Audiences. Timothy Powell, Head of the Research and Development Studio at Historic Royal Palaces in London.
Heritage attractions now operate in an experience economy - where visitors expect their time with us to be social, emotional, memorable and shareable. In response, we need to build experiences around what we want them to feel, not just what we want them to learn - and allow them to create their own meaning from our spaces and stories.
11.45 h COFFEE BREAK in Sala Gaudí
12.15 h Sketchfab: New Possibilities for Using Cultural and Historical 3D Content. Jeanne Lenglet, Business Development at Sketchfab.
The heritage sector has witnessed a boom in the production of historical and cultural 3D content because of the advent of 3D technology becoming increasingly more affordable and easy to use. As the question of how to digitise objects comes closer to being resolved, discussion has focused on the best way to use this collection of 3D models. Lenglet’s talk will present several cases for interactive 3D content to help guide organisations on their journey towards 3D in order to interact with existing audiences in new ways, etc.
13.15 h Working Digitally: Specific Applications for Cultural Heritage. Lyn Wilson, Digital Documentation Manager at Historic Environment Scotland.
Historic Environment Scotland is the public body that takes care of Scottish heritage. It has always been committed to innovative technologies and is currently digitally documenting the 336 heritage sites and thousands of objects of which it is custodian. This talk will show how to use digital data and technologies for monitoring and conservation, as well as for creating interactive learning resources, sharing 3D models or creating virtual reality apps or experiences.
14.15 h LUNCH BREAK in Sala Gaudí
AFTERNOON3.45 pm SCREENING OF SELECTED VIDEOS
A call was made as part of this 4th Seminar to present videos about new narrative projects and this session will screen 10 of these videos as selected by a panel of experts.
4.10 pm NEW NARRATIVES IN MUSEUMS AND MONUMENTS OF THE CATALAN AGENCY OF CULTURAL HERITAGE
An overview of the past 3 years in relation to technological innovation and new narrative projects implemented in various spaces of the Catalan Agency of Cultural Heritage.
4.30 pm PRESENTATION OF NEW NARRATIVES PROJECTS
The 6 selected projects will be announced in September, including both local and international cases.
6.20 pm CONCLUSIONS