Nanet Beumer

Head of Digital, Marketing and Campaigns at the Rijksmuseum Amsterdam, his true passion is bringing people closer together by sharing knowledge and inspiration. In his role as Head of Digital & Marketing at the Rijksmuseum, he does this by using art and history, telling the museum’s stories in various channels in a way that inspires and moves people. The aim is to use stories to engage with art lovers throughout the world, although also wanting to encourage everyone to visit the Rijksmuseum. While nothing can replace the magic of an in-person visit, the museum is committed to ensuring that its digital stories provide an equally immersive experience. A digital visitor today is just as valuable. The Rijksmuseum’s team is continually exploring innovative approaches that enrich how audiences interact with its collection, ensuring a dynamic and fulfilling experience for everyone.