Javier Sainz dels Terreros
Javier Sainz dels Terreros
Digital Communication Management Technician at the Prado Museum
With a BA in Humanities and also Advertising and Public Relations from the University of Navarra, in addition to an MA in Culture, Policy & Management from City, University of London, he has been responsible for digital communication at the Prado Museum for more than ten years.
Since 2017, he has been developing a strategy of daily live videos via Instagram to reveal lesser-known aspects of the collection. These have been a great success with the public, and The New York Times even recommended his account as one of the five art accounts to follow. He also organises digital events and runs social media campaigns, for which the Prado Museum has won several awards. In 2019, the institution won the Webby Award from the International Academy of Digital Arts & Sciences, an award that recognises excellence online.
In 2020, he launched the Prado’s TikTok account, achieving millions of views and leading the presence of major international museums on this network. In 2022, he was included in the list of the top 50 museum influencers by the international magazine Blooloop. In the same year, the Prado Museum received the TikTok ForYouFest 2022 award in the Educational Content category. He recently won another Webby in recognition of the Prado Museum’s TikTok project.
Since 2017, he has been developing a strategy of daily live videos via Instagram to reveal lesser-known aspects of the collection. These have been a great success with the public, and The New York Times even recommended his account as one of the five art accounts to follow. He also organises digital events and runs social media campaigns, for which the Prado Museum has won several awards. In 2019, the institution won the Webby Award from the International Academy of Digital Arts & Sciences, an award that recognises excellence online.
In 2020, he launched the Prado’s TikTok account, achieving millions of views and leading the presence of major international museums on this network. In 2022, he was included in the list of the top 50 museum influencers by the international magazine Blooloop. In the same year, the Prado Museum received the TikTok ForYouFest 2022 award in the Educational Content category. He recently won another Webby in recognition of the Prado Museum’s TikTok project.
